The three S’s – comfort, sociability, and protection – tend to be a solid foundation for any dating website. Why does it seem like many sites are mysteriously lacking them using their company programs?
Insert LikeBright, an innovative new dating site founded in Seattle whose goal is to purge deception through the internet dating world. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman are determined in order to meet it. The trio satisfied while their studies at Harvard, and chose to found LikeBright this present year within the TechStars, a company that calls alone the “no. 1 business accelerator in the arena,” plan in Seattle.
Their own goal, as told Aislyn Green of TechFlash.com, actually difficult: “LikeBright is a TechStars Seattle startup working to create online dating straightforward, personal and safe for ladies.” Females every-where – and plenty of guys – complain in regards to the lack of confidence and rampant lying that plagues online dating sites. For many, it is become these an issue which they’ve given up on online dating sites altogether in support of going back to the standard ways of internet dating they’d when refused, like satisfying through pals or at personal gatherings. LikeBright aims to fight this problem by “creating a dating layer on Twitter to greatly help women satisfy individuals through men and women they believe.”
The motivation for LikeBright originated from personal experience. Sonya was powered by a desire to help the lady feminine friends navigate the sometimes-dangerous field of online dating sites, and desired to put increased exposure of the problems, frequently ignored, that ladies worry about in terms of searching for really love on line. Ron, a regular tourist, ended up being stimulated to create a niche site that met their nomadic requirements, and Nick discovered of this property value fulfilling a date through some body you confidence whenever a female friend introduced him to their gf.
Before creating the website, the trio carried out 50 alive interviews with women who wished to discuss their own experiences with online dating. The reactions they got ranged from entertaining to the horrifying, like “Everything appeared good. Following he asked me personally if I smoked meth” and “He was 11 and I also needed to drive him residence. He previously walked the whole way across town.” Determined that globe lacked a dating site that leaves ladies initial, LikeBright was given birth to.
LikeBright is dedicated to generating a host constructed on the 3 S’s. Signing up for the website is easy: it will require 30 seconds to join up via myspace Connect. The website promotes sociability by offering people a social context the singles they see and permitting them to connect to buddies – affixed or otherwise not – on the internet site. And it’s really secure: women can use LikeBright anonymously, and each and every guy on the website is actually vouched for.